In the study of cases presented to the students in the areas of marketing, and supports the strategy Kowalski, Tiffany’s in the past nine years, including their attempts to reduce the risk of environmental hazards (such as cyanide contamination and effluents associated with gold mines), the source of Gold-mining and responsibility for money, and create a chain of custody for gold and silver (a process that enables the traceability of products directly to the source of raw materials). The end of 1990 he raised the issue of conflict diamonds. Tiffany was a member of the World Diamond Council五便宝カプセル, the trade in diamonds in underdeveloped countries, where they contribute to conflict and exploitation and create a chain of custody for diamonds requires disposal.

Kowalski also said Tiffany did not expect and was surprised by the reaction caused by the publication of the advertisement for the Rock Creek open letter in the Washington Post. It is assumed that the position of Tiffany concern as political , because unlike other environmental issues today, mining is usually different areas. That all changed when they started to announce the headline Tiffany fight against the administration on the disposal of the Reformation. It is something I had not expected, said Kowalski.

Tiffany, however, has no intention awayさんべんぼう from the controversy. As noted, all other merchants, and almost everyone in the mining industry, it is our level of commitment suspicious, stupid or crazy C pick your poison, said Kowalski, the students.